Attitudinal effects of advertising : a cognitive-response model

Related Titles

Series: Faculty working papers, no. 45

By

Wright, Peter L.

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Type

Book

Material

Published material

Publication info

[Urbana, Ill.], College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Apr. 14, 1972

Subjects

Advertising , Attitude (Psychology) , Consumers

Language

English

Identifiers

DOI: https://doi.org/10.5962/bhl.title.50668
OCLC: 701687598
Wikidata: https://www.wikidata.org/entity/Q51444737