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By "Wright, Peter L. "
Attitudinal effects of advertising : a cognitive-response model /
By: Wright, Peter L. - University of Illinois at Urbana-Champaign.
Publication info: [Urbana, Ill.]College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,Apr. 14, 1972.
Contributed by: University of Illinois Urbana Champaign