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By: Wright, Peter L. - University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.Edition:Publication info: [Urbana, Ill.], College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Apr. 14, 1972Volume: BEBR No. 45Series:Holding Institution: University Library, University of Illinois Urbana ChampaignSubjects: Advertising Attitude (Psychology) ConsumersBHL Collections: