Revelance of segmentation for market planning

Related Titles

Series: Faculty working papers, no. 44

By

Sheth, Jagdish N.

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Type

Book

Material

Published material

Publication info

[Urbana, Ill.], College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Apr. 14, 1972

Subjects

Marketing , Planning

Language

English

Identifiers

DOI: https://doi.org/10.5962/bhl.title.50664
OCLC: 701687120