Decision and risk analysis of a new product and facilities planning problem : CCA Company's Egg 'n Foam Project

Related Titles

Series: BEBR faculty working paper, no. 871

By

Hertz, David Bendel, 1919-

Thomas, Howard, 1943-
University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research.

Type

Book

Material

Published material

Publication info

[Urbana, Ill.], College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign, May 1982

Notes

The paper examines a decision and risk analysis approach applied to a new product and facilities planning problem. The discussion describes the risk analysis process, and presents the step-by-step approach used by the project team. The initial results of the analysis are presented and are discussed by the team in a process of policy dialogue. It is shown that the project team questioned a number of project assumptions, particularly in the marketing area, and expressed concern abotu the perceived vagueness of CCA's objectives. The output of the dialogue process finally led to a strategy recommendation for Egg 'n Foam, following an examination of the relationship of the Egg'n Foam project to the firm's long-term strategy path.

Subjects

Decision making , Risk assessment

Language

English

Identifiers

DOI: https://doi.org/10.5962/bhl.title.50515
OCLC: 700932696
Wikidata: https://www.wikidata.org/entity/Q51462562