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The development of the marketing management concept

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By: Jones, Fred M. - University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Publication info: [Urbana, Ill.], College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Dec. 15, 1971

Holding Institution: University Library, University of Illinois Urbana Champaign
The foundation of marketing thought

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By: Jones, Fred M. - University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Publication info: [Urbana, Ill.], College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Oct. 28, 1971

Holding Institution: University Library, University of Illinois Urbana Champaign