The development of the marketing management concept

Related Titles

Series: Faculty working papers, no. 34

By

Jones, Fred M.

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.

Type

Book

Material

Published material

Publication info

[Urbana, Ill.], College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Dec. 15, 1971

Subjects

Management , Marketing

Call Number

HF5415 .J66 1971

Language

English

Identifiers

DOI: https://doi.org/10.5962/bhl.title.50661
OCLC: 45846208
Wikidata: https://www.wikidata.org/entity/Q51464762